What is a Demographic Study?

A demographic study is a research method used to gather, analyze, and interpret data about the demographics of a population. This type of study focuses on characteristics such as age, gender, education level, language, socioeconomic status, race/ethnicity, and other factors that can provide insights into the composition and dynamics of a group of people that an organization serves.

Why Conduct a Demographic Study?

Businesses or organizations use demographic information to understand their target audience, tailor products and services, and develop marketing strategies. In education, demographic studies help leaders make decisions based on the needs of their current student or staff population.

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